Top Social Media Statistics You Should Know in 2025

Social media is changing faster than ever and keeping up with the numbers can help you make smarter marketing moves. Whether you’re running a small business or managing a brand, understanding these stats will help you plan what to post, where to post and how to connect better with your audience.

Social Media Is Still Growing Strong

It’s no surprise that social media keeps expanding with over 5 billion people using it globally in 2025. Every platform, from Instagram and LinkedIn to TikTok, continues to shape how brands and audiences interact.

That’s why more marketers now rely on social media management tools like Gudsho, Buffer, or Later they make scheduling, tracking and collaborating a lot easier, especially when managing multiple accounts or campaigns.

Video Content Rules the Feed

If there’s one thing that continues to outperform everything else, it’s video. Short-form content like Reels, Shorts and TikToks get more reach and engagement than static posts.

Video helps brands tell stories, show authenticity, and build trust faster. If you’re diving into this space, these blogs might help:
👉 Best Video Hosting Platforms for Businesses
👉 Video Marketing Strategies That Actually Work

Data-Driven Marketing Wins

Posting without tracking is like driving blind. Analytics give you insight into what’s working engagement, click-throughs, watch time and audience demographics all reveal how your content performs.

Platforms like Gudsho help creators and businesses analyze results so they can improve consistency and reach over time.

Social media marketing isn’t slowing down but staying updated on trends and tools will keep you ahead of the curve.

To dive into the full breakdown and detailed stats, check out the complete article here:
https://www.gudsho.com/blog/social-media-statistics/