The Best Time to Post on YouTube in 2025

In 2025, YouTube remains the second most-visited website and a major arena for creators and marketers alike. Posting randomly won’t cut it timing matters because the platform’s algorithm rewards content with strong engagement and watch-time metrics. Getting your upload into your audience’s feed when they’re most active is key.

Why timing still matters

YouTube’s algorithm doesn’t favour click-bait alone; it tracks how long viewers stay on a video, whether they watch through, and how they respond. Posting when your audience is online enhances the chance your content is seen and recommended. That means knowing when your viewers show up is just as important as what you post.

Recommended times to post

Based on research, mid-week mornings and early afternoons seem promising:

• Wednesday & Thursday: 7-9 am, 1-3 pm, 7-9 pm

• Monday: roughly 10 am–12 pm & 1 pm

• Tuesday: 11 am & 1 pm

• Friday: 10 am & 1 pm

• Saturday: 10 am & 1 pm

• Sunday: around 1 pm

By content type

• Shorts: 8-10 am and 9-11 pm

• Educational/tutorials: 10 am–1 pm & 4 pm (weekdays)

• Entertainment videos: 1 pm & 8-11 pm

• Reviews: 11 am, 1 pm & 5 pm

• Live/Premiere: Weekdays at 2 pm & 9 pm; weekends at 3 pm & 5 pm

How to find your best time

Go into YouTube Studio → Analytics → Audience tab: view the heat-map showing when your subscribers are active. Review this every ~28 days to adjust your schedule.

Key success factors

Define your niche, pick a memorable channel name, stay consistent with uploads during your optimal window, and create content that genuinely adds value. Avoid posting when you’re ready to rather than when your audience is.

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