Beyond the Basics: The Flavored Milk Market and its Appeal to a New Generation
The global flavored milk market is experiencing significant growth, driven by its dual appeal as a convenient and tasty beverage. Once considered a simple treat, flavored milk is now being marketed as a nutritious option, particularly for children and athletes, providing a good source of protein and essential nutrients. The market is also benefiting from a wide range of new flavors and product innovations, including lactose-free and plant-based alternatives, which are attracting a broader consumer base. This focus on variety and health benefits is a key driver of its expansion.