What is CRM?

CRM software is a must-have for any organization today. According to recent studies, CRM software can reduce the sales cycle by up to 14% and easily access critical consumer data. 

CRM software allows us to nurture leads, develop loyal relationships, and effectively manage and analyze marketing campaigns. Yet, before choosing software for your company, you need to learn which types of crm software are there on the market and which one you need for your company. There are four types of CRM systems available on the market. These are collaborative, analytical, strategic, and operational software.